Roofing sales, drilled until reflex.
Built for roofing closers — door-knocking, in-home, phone, or Zoom. Practice the exact roofing conversation against an AI buyer that pushes back like the real thing.
Real roofing buyers
Homeowners with insurance claims, weathered roofs, three competing bids, and a contractor horror story already in their head.
Top objections drilled
I need to get more quotes • Insurance won't cover it • Can you do it cheaper? • I'll wait for the next storm
Scored every rep
Confidence, clarity, empathy, objection handling, buying-signal awareness — graded instantly.
Founders’ Launch Sale through Aug 31, 2026
No card. Unlimited reps. Cancel anything when paid plans return.
Why roofing reps lose deals
It's not the offer. It's the i need to get more quotes that lands and the rep freezes. Drill the freeze out — 10 minutes a day, every day — and the close rate moves on its own.
What a daily roofing drill looks like
Pick the scenario (inspection presentation, insurance walkthrough, price reveal, three-bid objection, and the same-day close). Run a scored rep. Read the scorecard. Re-spar the worst beat one notch harder. That's it. The compounding is what separates a 60-day rep from a 600-day rep.
Frequently asked questions
Does this work for roofing sales specifically?
Yes. The AI buyer is configured for roofing: Homeowners with insurance claims, weathered roofs, three competing bids, and a contractor horror story already in their head. The scenarios cover inspection presentation, insurance walkthrough, price reveal, three-bid objection, and the same-day close.
What objections does it drill?
The top ones in roofing: I need to get more quotes, Insurance won't cover it, Can you do it cheaper?, I'll wait for the next storm — plus the curveballs you actually hear in the field.
How long until I see results?
Most reps report a measurable lift in close rate by week three at 10 minutes a day of scored reps.
Is it free?
Yes — full access Founders’ Launch Sale ends Aug 31, 2026. No card required.
Keep going
Hand-picked next steps from the library, blog, and objection vault.
- LessonObjection Frameworks
LAER: the universal objection framework
Listen, Acknowledge, Explore, Respond. Skip a step and you sound defensive.
- LessonObjection Frameworks
Isolate the objection: 'is that the only thing?'
Handle one objection, three more appear. Always isolate first.
- LessonObjection Frameworks
Feel-Felt-Found: the empathy bridge
An old script for a reason. Used right, it disarms. Used lazy, it sounds like a script.
- LessonObjection Frameworks
Voss: ask questions that invite 'no'
'Yes' feels like commitment. 'No' feels like control. Ask for the no — get the truth.
- LessonObjection Frameworks
Labeling: name the elephant before they do
Voss's tactical empathy. Naming the negative emotion defuses it. Try it on your next 'no'.
- LessonObjection Frameworks
The conditional close: 'if I solved that, would you…?'
The cleanest tool to test if an objection is real or a smokescreen. Use it surgically.