"It's too expensive."
What they actually mean
They don't see enough value yet — or they're scared of the commitment.
Response tier
The script
· Elite"I hear you. Let me ask you something — if money wasn't the issue at all, would you move forward today? … Okay, so it's not that you don't want it — it's how to justify it. Here's what I've seen: people who pass on this usually pay the same amount over the next 12 months in [problem they came in with], they just don't notice it because it bleeds out slowly. We can fix it once, today, or you can pay it again next year. Which one feels worse to you?"
Reframes from price to cost of staying the same. Forces them to compare two pains, not just feel one.
My rebuttals
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Sign inFollow-up questions
If price wasn't a factor, would you move forward today?
What number were you expecting it to be?
What's the cost to you if nothing changes in the next 6 months?
Bridge back to the close
"So based on what you just said, the smart move is to lock this in today and stop the bleed. Want me to use the same card you booked the call with?"
Spar with this objection
Roleplay against an AI prospect throwing this exact objection. Get scored on confidence, empathy, and clarity.
Practice out loud · until it's reflex