How to handle: "Can you put together a proposal?"
Proposals without a decision conversation are wallpaper. Use it as a forcing function, not an exit.
What they're really saying
Proposals without a decision conversation are wallpaper. Use it as a forcing function, not an exit.
Common variants you'll hear
- "Send me a written quote"
- "I need it in writing"
- "Email me the numbers"
Three rebuttals — weak, strong, and elite
Same objection, three skill levels. Read all three, then drill the elite version until it falls out of your mouth.
"Absolutely, I'll write something up and send it over by end of day."
Why it works: Builds a 12-page deck and prays.
"Happy to put one together — quick ask though: I'll have it ready by [date], and I'd like to walk you through it for 15 minutes the same day so you're not interpreting numbers in a vacuum. If everything checks out, what's the next step from there?"
Why it works: Trades the proposal for a real next-step meeting.
"I'll write you anything you want, but let me be honest — every proposal I've ever sent without a same-day review call ended up sitting in a folder. So here's what I'd rather do: let me do a verbal proposal right now, on this call, in plain English. You'll get every number, every line item, every assumption. If it lands, I write it up immediately as a confirmation. If it doesn't, I save us both a week. Cool?"
Why it works: Names that proposals are decisions in disguise and protects them from analysis paralysis.
Follow-up questions
- If the proposal hits exactly what you wanted, what's the next step?
- Who else needs to see it before a decision?
- Want me to walk you through it live, or just send it cold?
Bridge back to the close
"Let me give you a verbal version of the proposal right now in five minutes. If it's close, we tighten it. If not, we don't waste a week of email."
Other "Send me info" objections
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