9 lessons · evergreen
Body Language & Tonality
Mirroring, vocal pacing & leading, late-night DJ voice, strategic silence, micro-expressions. Train the non-verbal side of selling with drills and live AI roleplay.
Mirroring: the cheapest rapport hack
Repeat the last 1-3 words they said, with an upward inflection. Watch them open up.
The 3 voices: assertive, late-night DJ, playful
What you say matters less than how it sounds. Three voices cover 95% of calls.
Strategic silence: the 7-second rule
After your close, shut up. The first one to speak loses. Count to 7.
Pacing & leading: match, then guide
First match their energy. Then slowly bring them to yours. NLP's most useful trick.
Micro-expressions: the 200ms truth
What flickers across their face in a fifth of a second is what they actually think. Catch it.
Eye accessing cues: read what they're really doing
Where their eyes go tells you if they're remembering, inventing, or stalling.
Proxemics: how distance signals power and trust
The space between you and the prospect is talking. Are you listening?
Downward inflection: the sound of a closer
Statements that go up at the end sound like questions. Statements that go down sound like decisions. Yours should go down.
Video-call eye contact: look at the lens, not the face
Looking at your buyer's face on a screen makes you look distracted to them. The lens is the only 'eye' that exists.