The Forge Journal
Sales training, unfiltered.
Vertical-specific playbooks: SaaS, solar, real estate, home services.
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4 articles
9 min read
The SaaS Renewal Conversation Playbook (Without the Awkward
Renewals are won 90 days before the renewal call. Here's the playbook.
SaaSRenewalsCustomer Success
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7 min read
Inside the Free Sales Community Built Around Your Industry
Generic sales forums are dead weight. Industry-specific sales rooms — where roofers help roofers and SaaS AEs help SaaS AEs — are where the real scripts live.
Sales CommunityIndustry SalesSales Forum
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10 min read
The Validation-Call Framework: How To Close High-Ticket B2B With Peer Proof
The buyer doesn't trust you — they trust their peers. Top reps stage validation calls during the close. Here's the framework.
B2B SalesHigh-TicketClosing Tactics
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9 min read
How to Talk About SaaS Pricing Without Killing the Deal
When and how you talk about price decides whether the deal closes or ghosts. Here's the SaaS pricing conversation framework that works.
SaaS SalesPricingNegotiation
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