Pricing Psychology
2 articles on pricing psychology for sales reps and closers.
Open the Pricing Psychology training hubThe Lifecycle-Cost Frame: How To Beat The Lowball Bid In High-Ticket Sales
If you're losing to lowball bids, you're letting buyers shop the wrong number. Here's the lifecycle frame that flips it.
ReadThe Second-Mobilization Frame: How To Double Tickets In Estimate-Based Home Services
Buyers ask for the small job. Pros pitch the full job using mobilization math. Here's the script that doubles tickets.
ReadMore on Pricing Psychology
Hand-picked across the blog by shared tags and keywords.
- Closing TacticsHigh-Ticket Sales9 min read
The Lifecycle-Cost Frame: How To Beat The Lowball Bid In High-Ticket Sales
If you're losing to lowball bids, you're letting buyers shop the wrong number. Here's the lifecycle frame that flips it.
Read article - Home ServicesClosing Tactics9 min read
The Second-Mobilization Frame: How To Double Tickets In Estimate-Based Home Services
Buyers ask for the small job. Pros pitch the full job using mobilization math. Here's the script that doubles tickets.
Read article - NegotiationPricing7 min read
Bracket Pricing: The Negotiation Tactic That Pulls Buyers to
One number invites negotiation. Three numbers invite a decision.
Read article - Sales PsychologyPricing5 min read
The Priced-Anchor Flip: How to Make Your Highest Package Feel Like the Bargain
Anchoring isn't a trick — it's how the human brain prices anything. Lead high, and 'middle' feels safe. Here's the exact framing.
Read article