Bull — direct rebuttal, confident, no over-explaining. They respect a rep who doesn't flinch. Owl — proof, data, references. Send a follow-up doc. Don't oversell on the call. Lamb — empathy first ("I get why that feels uncertain"), then small reassurance, no pressure to decide today. Tiger — re-paint the vision the objection is in the way of. Reconnect them to the outcome.
Universal rule. Always Pause + Acknowledge + Ask before responding, regardless of persona — the framework is universal, the delivery is what changes.
Pair with Buyer Personality Mode in ClosersForge for live persona drills.